{"id":1877,"date":"2026-08-18T17:32:09","date_gmt":"2026-08-18T20:32:09","guid":{"rendered":"https:\/\/arvorecultural.com.br\/?page_id=1877"},"modified":"2026-09-01T11:07:53","modified_gmt":"2026-09-01T14:07:53","slug":"projeto-tocar","status":"publish","type":"page","link":"https:\/\/arvorecultural.com.br\/en\/projeto-tocar\/","title":{"rendered":"Projeto Tocar"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Projeto Tocar<\/h1>\n\n\n\n<p>Free music education that broadened perspectives, strengthened bonds, and brought young people closer to new cultural experiences.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_EQUIPE-E-ALUNOS-1.jpg\" alt=\"Alunos e equipe do Projeto Tocar reunidos em frente ao Tom Jazz, em S\u00e3o Paulo\" class=\"wp-image-1882\" srcset=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_EQUIPE-E-ALUNOS-1.jpg 960w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_EQUIPE-E-ALUNOS-1-300x200.jpg 300w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_EQUIPE-E-ALUNOS-1-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>Projeto Tocar was created to expand young people\u2019s access to free music education, offering opportunities for learning, connection, and development through art. With activities in S\u00e3o Paulo and Itu, the project introduced students to musical instruments, teachers, artists, and cultural experiences that extended beyond the classroom.<\/p>\n\n\n\n<p>Throughout its history, Tocar brought together ongoing music education, performances, special encounters, and moments of recognition. More than teaching music, the project built lasting bonds and showed participants that art can open doors, strengthen self-esteem, and create lifelong memories.<\/p>\n\n\n\n<p>The historical records, the encounter with Gilberto Gil, the performance at Tom Jazz, and Vanessa\u2019s testimonial reveal this deeper impact: a cultural initiative that made a lasting difference in its participants\u2019 lives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Results and Experiences<\/h2>\n\n\n\n<ul>\n<li>Music education centers in S\u00e3o Paulo and Itu.<\/li>\n\n\n\n<li>A student performance at Tom Jazz.<\/li>\n\n\n\n<li>A special encounter with Gilberto Gil.<\/li>\n\n\n\n<li>A participant\u2019s testimonial about the project\u2019s impact on her life.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A Life Transformed by Music<\/h2>\n\n\n\n<p>Vanessa\u2019s experience in Projeto Tocar shows how sustained access to art can strengthen self-esteem, broaden perspectives, and have a lasting influence on a person\u2019s life.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Vanessa \u2014 Projeto Tocar Participant\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/dRfc6allJX0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Vanessa \u2014 Projeto Tocar Participant<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gallery and Memories<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1918\" src=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_ALUNOS-ESCALETAS-1-1024x683.jpg\" alt=\"Estudantes do Projeto Tocar tocando escaletas no palco do Tom Jazz.\" class=\"wp-image-1918\" srcset=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_ALUNOS-ESCALETAS-1-1024x683.jpg 1024w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_ALUNOS-ESCALETAS-1-300x200.jpg 300w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_ALUNOS-ESCALETAS-1-768x512.jpg 768w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_ALUNOS-ESCALETAS-1.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1917\" src=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_APRESENTACAO-COLETIVA-1-1024x683.jpg\" alt=\"Alunos do projeto tocar em apresenta\u00e7\u00e3o no tom jazz\" class=\"wp-image-1917\" srcset=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_APRESENTACAO-COLETIVA-1-1024x683.jpg 1024w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_APRESENTACAO-COLETIVA-1-300x200.jpg 300w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_APRESENTACAO-COLETIVA-1-768x512.jpg 768w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_APRESENTACAO-COLETIVA-1.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1915\" src=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_APRESENTACAO-PALCO-1-1024x683.jpg\" alt=\"Apresenta\u00e7\u00e3o coletiva dos alunos do Projeto Tocar.\" class=\"wp-image-1915\" srcset=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_APRESENTACAO-PALCO-1-1024x683.jpg 1024w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_APRESENTACAO-PALCO-1-300x200.jpg 300w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_APRESENTACAO-PALCO-1-768x512.jpg 768w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_APRESENTACAO-PALCO-1.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1912\" src=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_VANESSA-PALCO-1024x683.jpg\" alt=\"Vanessa Morais e alunos do projeto tocar\" class=\"wp-image-1912\" srcset=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_VANESSA-PALCO-1024x683.jpg 1024w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_VANESSA-PALCO-300x200.jpg 300w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_VANESSA-PALCO-768x512.jpg 768w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_VANESSA-PALCO.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1903\" src=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_GIL_ENCONTRO-COM-ALUNOS-1024x683.jpg\" alt=\"Gilberto Gil em encontro com participantes do Projeto Tocar.\" class=\"wp-image-1903\" srcset=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_GIL_ENCONTRO-COM-ALUNOS-1024x683.jpg 1024w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_GIL_ENCONTRO-COM-ALUNOS-300x200.jpg 300w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_GIL_ENCONTRO-COM-ALUNOS-768x512.jpg 768w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_GIL_ENCONTRO-COM-ALUNOS.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1904\" src=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_ZONA-SUL_ALUNOS-E-EDUCADORES-1024x683.jpg\" alt=\"Alunos do projeto tocar na edi\u00e7\u00e3o Santa Terezinha\" class=\"wp-image-1904\" srcset=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_ZONA-SUL_ALUNOS-E-EDUCADORES-1024x683.jpg 1024w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_ZONA-SUL_ALUNOS-E-EDUCADORES-300x200.jpg 300w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_ZONA-SUL_ALUNOS-E-EDUCADORES-768x512.jpg 768w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_ZONA-SUL_ALUNOS-E-EDUCADORES.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Key Project Information<\/h2>\n\n\n\n<p class=\"translation-block\"><strong>Produced by:<\/strong> \u00c1rvore Cultural<br>\n<strong>Cultural Coordination:<\/strong> Dirce Abreu<br>\n<strong>Locations:<\/strong> S\u00e3o Paulo and Itu<br>\n<strong>Reach:<\/strong> Approximately 500 teenagers aged 12 to 16<br>\n<strong>Sponsors:<\/strong> Bio Energias, CCR ViaOeste, CCR AutoBAn, and Starrett<br>\n<strong>Institutional Partner:<\/strong> Itu Municipal Government<br>\n<strong>Featured Performance:<\/strong> Tom Jazz<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/arvorecultural.com.br\/en\/projetos-2026\/\">Explore Other Projects<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/arvorecultural.com.br\/en\/\">Back to Home<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Projeto Tocar Forma\u00e7\u00e3o musical gratuita que ampliou perspectivas, fortaleceu v\u00ednculos e aproximou jovens de novas experi\u00eancias culturais. O Projeto Tocar nasceu para ampliar o acesso de jovens \u00e0 forma\u00e7\u00e3o musical gratuita, criando oportunidades de aprendizagem, conviv\u00eancia e desenvolvimento por meio da arte. Com atividades em S\u00e3o Paulo e Itu, o projeto aproximou estudantes de instrumentos,&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":"","_joinchat":[]},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Conhe\u00e7a o Projeto Tocar, iniciativa de educa\u00e7\u00e3o musical que aproximou crian\u00e7as e jovens da arte por meio de aulas, encontros e apresenta\u00e7\u00f5es em S\u00e3o Paulo.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/arvorecultural.com.br\/en\/projeto-tocar\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ArvoreCultural - Arte, cultura e estrat\u00e9gia que geram valor.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Projeto Tocar | Educa\u00e7\u00e3o musical e transforma\u00e7\u00e3o social\" \/>\n\t\t<meta property=\"og:description\" content=\"Conhe\u00e7a o Projeto Tocar, iniciativa de educa\u00e7\u00e3o musical que aproximou crian\u00e7as e jovens da arte por meio de aulas, encontros e apresenta\u00e7\u00f5es em S\u00e3o Paulo.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/arvorecultural.com.br\/en\/projeto-tocar\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/cropped-logo-arvore-cultural-azul-verde.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/cropped-logo-arvore-cultural-azul-verde.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-08-18T20:32:09+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-09-01T14:07:53+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Projeto Tocar | Educa\u00e7\u00e3o musical e transforma\u00e7\u00e3o social\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Conhe\u00e7a o Projeto Tocar, iniciativa de educa\u00e7\u00e3o musical que aproximou crian\u00e7as e jovens da arte por meio de aulas, encontros e apresenta\u00e7\u00f5es em S\u00e3o Paulo.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/cropped-logo-arvore-cultural-azul-verde.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/arvorecultural.com.br\\\/en\\\/projeto-tocar\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/arvorecultural.com.br\\\/en#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/arvorecultural.com.br\\\/en\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/arvorecultural.com.br\\\/en\\\/projeto-tocar\\\/#listItem\",\"name\":\"Projeto Tocar\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/arvorecultural.com.br\\\/en\\\/projeto-tocar\\\/#listItem\",\"position\":2,\"name\":\"Projeto Tocar\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/arvorecultural.com.br\\\/en#listItem\",\"name\":\"Home\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/arvorecultural.com.br\\\/en\\\/#organization\",\"name\":\"ArvoreCultural \\u00c1rvore Cultural\",\"description\":\"Arte, cultura e estrat\\u00e9gia que geram valor. Produtora e consultoria cultural especializada em cria\\u00e7\\u00e3o, coordena\\u00e7\\u00e3o, produ\\u00e7\\u00e3o e gest\\u00e3o de projetos de arte e cultura.\",\"url\":\"https:\\\/\\\/arvorecultural.com.br\\\/en\\\/\",\"telephone\":\"+5511955007575\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/arvorecultural.com.br\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/cropped-logo-arvore-cultural-azul-verde.png\",\"@id\":\"https:\\\/\\\/arvorecultural.com.br\\\/en\\\/projeto-tocar\\\/#organizationLogo\",\"width\":512,\"height\":512},\"image\":{\"@id\":\"https:\\\/\\\/arvorecultural.com.br\\\/en\\\/projeto-tocar\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/arvorecultural\\\/\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arvorecultural.com.br\\\/en\\\/projeto-tocar\\\/#webpage\",\"url\":\"https:\\\/\\\/arvorecultural.com.br\\\/en\\\/projeto-tocar\\\/\",\"name\":\"Projeto Tocar | Educa\\u00e7\\u00e3o musical e transforma\\u00e7\\u00e3o social\",\"description\":\"Conhe\\u00e7a o Projeto Tocar, iniciativa de educa\\u00e7\\u00e3o musical que aproximou crian\\u00e7as e jovens da arte por meio de aulas, encontros e apresenta\\u00e7\\u00f5es em S\\u00e3o Paulo.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arvorecultural.com.br\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/arvorecultural.com.br\\\/en\\\/projeto-tocar\\\/#breadcrumblist\"},\"datePublished\":\"2026-08-18T17:32:09-03:00\",\"dateModified\":\"2026-09-01T11:07:53-03:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/arvorecultural.com.br\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/arvorecultural.com.br\\\/en\\\/\",\"name\":\"ArvoreCultural\",\"description\":\"Arte, cultura e estrat\\u00e9gia que geram valor.\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/arvorecultural.com.br\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Projeto Tocar | Educa\u00e7\u00e3o musical e transforma\u00e7\u00e3o social","description":"Conhe\u00e7a o Projeto Tocar, iniciativa de educa\u00e7\u00e3o musical que aproximou crian\u00e7as e jovens da arte por meio de aulas, encontros e apresenta\u00e7\u00f5es em S\u00e3o Paulo.","canonical_url":"https:\/\/arvorecultural.com.br\/en\/projeto-tocar\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/arvorecultural.com.br\/en\/projeto-tocar\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/arvorecultural.com.br\/en#listItem","position":1,"name":"Home","item":"https:\/\/arvorecultural.com.br\/en","nextItem":{"@type":"ListItem","@id":"https:\/\/arvorecultural.com.br\/en\/projeto-tocar\/#listItem","name":"Projeto Tocar"}},{"@type":"ListItem","@id":"https:\/\/arvorecultural.com.br\/en\/projeto-tocar\/#listItem","position":2,"name":"Projeto Tocar","previousItem":{"@type":"ListItem","@id":"https:\/\/arvorecultural.com.br\/en#listItem","name":"Home"}}]},{"@type":"Organization","@id":"https:\/\/arvorecultural.com.br\/en\/#organization","name":"ArvoreCultural \u00c1rvore Cultural","description":"Arte, cultura e estrat\u00e9gia que geram valor. Produtora e consultoria cultural especializada em cria\u00e7\u00e3o, coordena\u00e7\u00e3o, produ\u00e7\u00e3o e gest\u00e3o de projetos de arte e cultura.","url":"https:\/\/arvorecultural.com.br\/en\/","telephone":"+5511955007575","logo":{"@type":"ImageObject","url":"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/cropped-logo-arvore-cultural-azul-verde.png","@id":"https:\/\/arvorecultural.com.br\/en\/projeto-tocar\/#organizationLogo","width":512,"height":512},"image":{"@id":"https:\/\/arvorecultural.com.br\/en\/projeto-tocar\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/arvorecultural\/"]},{"@type":"WebPage","@id":"https:\/\/arvorecultural.com.br\/en\/projeto-tocar\/#webpage","url":"https:\/\/arvorecultural.com.br\/en\/projeto-tocar\/","name":"Projeto Tocar | Educa\u00e7\u00e3o musical e transforma\u00e7\u00e3o social","description":"Conhe\u00e7a o Projeto Tocar, iniciativa de educa\u00e7\u00e3o musical que aproximou crian\u00e7as e jovens da arte por meio de aulas, encontros e apresenta\u00e7\u00f5es em S\u00e3o Paulo.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/arvorecultural.com.br\/en\/#website"},"breadcrumb":{"@id":"https:\/\/arvorecultural.com.br\/en\/projeto-tocar\/#breadcrumblist"},"datePublished":"2026-08-18T17:32:09-03:00","dateModified":"2026-09-01T11:07:53-03:00"},{"@type":"WebSite","@id":"https:\/\/arvorecultural.com.br\/en\/#website","url":"https:\/\/arvorecultural.com.br\/en\/","name":"ArvoreCultural","description":"Arte, cultura e estrat\u00e9gia que geram valor.","inLanguage":"en-US","publisher":{"@id":"https:\/\/arvorecultural.com.br\/en\/#organization"}}]},"og:locale":"en_US","og:site_name":"ArvoreCultural - Arte, cultura e estrat\u00e9gia que geram valor.","og:type":"article","og:title":"Projeto Tocar | Educa\u00e7\u00e3o musical e transforma\u00e7\u00e3o social","og:description":"Conhe\u00e7a o Projeto Tocar, iniciativa de educa\u00e7\u00e3o musical que aproximou crian\u00e7as e jovens da arte por meio de aulas, encontros e apresenta\u00e7\u00f5es em S\u00e3o Paulo.","og:url":"https:\/\/arvorecultural.com.br\/en\/projeto-tocar\/","og:image":"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/cropped-logo-arvore-cultural-azul-verde.png","og:image:secure_url":"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/cropped-logo-arvore-cultural-azul-verde.png","og:image:width":512,"og:image:height":512,"article:published_time":"2026-08-18T20:32:09+00:00","article:modified_time":"2026-09-01T14:07:53+00:00","twitter:card":"summary_large_image","twitter:title":"Projeto Tocar | Educa\u00e7\u00e3o musical e transforma\u00e7\u00e3o social","twitter:description":"Conhe\u00e7a o Projeto Tocar, iniciativa de educa\u00e7\u00e3o musical que aproximou crian\u00e7as e jovens da arte por meio de aulas, encontros e apresenta\u00e7\u00f5es em S\u00e3o Paulo.","twitter:image":"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/cropped-logo-arvore-cultural-azul-verde.png"},"aioseo_meta_data":{"post_id":"1877","title":"Projeto Tocar | Educa\u00e7\u00e3o musical e transforma\u00e7\u00e3o social","description":"Conhe\u00e7a o Projeto Tocar, iniciativa de educa\u00e7\u00e3o musical que aproximou crian\u00e7as e jovens da arte por meio de aulas, encontros e apresenta\u00e7\u00f5es em S\u00e3o Paulo.","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_custom_url":null,"og_image_custom_fields":null,"og_image_url":null,"og_image_width":null,"og_image_height":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_image_url":null,"twitter_title":null,"twitter_description":null,"schema_type":"default","schema_type_options":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"breadcrumb_settings":null,"seo_analyzer_scan_date":null,"created":"2026-08-20 21:56:36","updated":"2026-09-01 19:51:29"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/arvorecultural.com.br\/en\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tProjeto Tocar\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/arvorecultural.com.br\/en"},{"label":"Projeto Tocar","link":"https:\/\/arvorecultural.com.br\/en\/projeto-tocar\/"}],"_links":{"self":[{"href":"https:\/\/arvorecultural.com.br\/en\/wp-json\/wp\/v2\/pages\/1877"}],"collection":[{"href":"https:\/\/arvorecultural.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/arvorecultural.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/arvorecultural.com.br\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/arvorecultural.com.br\/en\/wp-json\/wp\/v2\/comments?post=1877"}],"version-history":[{"count":44,"href":"https:\/\/arvorecultural.com.br\/en\/wp-json\/wp\/v2\/pages\/1877\/revisions"}],"predecessor-version":[{"id":3395,"href":"https:\/\/arvorecultural.com.br\/en\/wp-json\/wp\/v2\/pages\/1877\/revisions\/3395"}],"wp:attachment":[{"href":"https:\/\/arvorecultural.com.br\/en\/wp-json\/wp\/v2\/media?parent=1877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}