{"id":1877,"date":"2026-08-18T17:32:09","date_gmt":"2026-08-18T20:32:09","guid":{"rendered":"https:\/\/arvorecultural.com.br\/?page_id=1877"},"modified":"2026-09-20T17:48:20","modified_gmt":"2026-09-20T20:48:20","slug":"projeto-tocar","status":"publish","type":"page","link":"https:\/\/arvorecultural.com.br\/en\/projeto-tocar\/","title":{"rendered":"Projeto Tocar"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Projeto Tocar<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Musical education, citizenship and new horizons<\/h2>\n\n\n\n<p><strong>Rouanet Law | PRONAC 121063 and PRONAC 133678 | S\u00e3o Paulo and Itu<\/strong>.<\/p>\n\n\n\n<p>Free music education that opened new horizons, strengthened connections and introduced young people to new cultural experiences.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_EQUIPE-E-ALUNOS-1.jpg\" alt=\"Alunos e equipe do Projeto Tocar reunidos em frente ao Tom Jazz, em S\u00e3o Paulo\" class=\"wp-image-1882\" srcset=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_EQUIPE-E-ALUNOS-1.jpg 960w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_EQUIPE-E-ALUNOS-1-300x200.jpg 300w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_EQUIPE-E-ALUNOS-1-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>Presented by \u00c1rvore Cultural in two editions funded through Brazil\u2019s cultural incentive framework, Projeto Tocar provided free musical education to children and teenagers from public schools, broadening their horizons, nurturing talent and creating new possibilities through the arts.<\/p>\n\n\n\n<p>Through singing and instrumental music classes, the project carried out activities at Escola Casa da M\u00fasica, GOTI\/Vila Pantanal, CRAS Frei Al\u00edpio and Esquinas das Artes, reaching more than 500 children and young people throughout its history.<\/p>\n\n\n\n<p>Beyond the classroom, participants took part in performances, met artists, experienced life behind the scenes and shared moments of recognition that brought together education, community and access to culture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"margin-top:32px;margin-right:16px;margin-bottom:16px;margin-left:16px\">Results and Experiences <\/h2>\n\n\n\n<ul>\n<li>More than 500 children and young people reached across two editions.<\/li>\n\n\n\n<li>Music education programmes held in S\u00e3o Paulo and Itu.<\/li>\n\n\n\n<li>Special performance at Tom Jazz, supported by SESI National Council and featuring the band L\u00edngua de Trapo.<\/li>\n\n\n\n<li>An encounter with Gilberto Gil, including the soundcheck, backstage experience and live performance.<\/li>\n\n\n\n<li>Recognition of 43 participants, who received musical instruments to continue their learning journey.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A Life Transformed by Music<\/h2>\n\n\n\n<p>Vanessa\u2019s experience in Projeto Tocar shows how sustained access to art can strengthen self-esteem, broaden perspectives, and have a lasting influence on a person\u2019s life.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Vanessa \u2014 Projeto Tocar Participant\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/dRfc6allJX0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Vanessa \u2014 Projeto Tocar Participant<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gallery and Memories<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1918\" src=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_ALUNOS-ESCALETAS-1-1024x683.jpg\" alt=\"Estudantes do Projeto Tocar tocando escaletas no palco do Tom Jazz.\" class=\"wp-image-1918\" srcset=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_ALUNOS-ESCALETAS-1-1024x683.jpg 1024w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_ALUNOS-ESCALETAS-1-300x200.jpg 300w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_ALUNOS-ESCALETAS-1-768x512.jpg 768w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_ALUNOS-ESCALETAS-1.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1917\" src=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_APRESENTACAO-COLETIVA-1-1024x683.jpg\" alt=\"Alunos do projeto tocar em apresenta\u00e7\u00e3o no tom jazz\" class=\"wp-image-1917\" srcset=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_APRESENTACAO-COLETIVA-1-1024x683.jpg 1024w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_APRESENTACAO-COLETIVA-1-300x200.jpg 300w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_APRESENTACAO-COLETIVA-1-768x512.jpg 768w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_APRESENTACAO-COLETIVA-1.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1915\" src=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_APRESENTACAO-PALCO-1-1024x683.jpg\" alt=\"Apresenta\u00e7\u00e3o coletiva dos alunos do Projeto Tocar.\" class=\"wp-image-1915\" srcset=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_APRESENTACAO-PALCO-1-1024x683.jpg 1024w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_APRESENTACAO-PALCO-1-300x200.jpg 300w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_APRESENTACAO-PALCO-1-768x512.jpg 768w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_APRESENTACAO-PALCO-1.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1912\" src=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_VANESSA-PALCO-1024x683.jpg\" alt=\"Vanessa Morais e alunos do projeto tocar\" class=\"wp-image-1912\" srcset=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_VANESSA-PALCO-1024x683.jpg 1024w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_VANESSA-PALCO-300x200.jpg 300w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_VANESSA-PALCO-768x512.jpg 768w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_TOM-JAZZ_VANESSA-PALCO.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1903\" src=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_GIL_ENCONTRO-COM-ALUNOS-1024x683.jpg\" alt=\"Gilberto Gil em encontro com participantes do Projeto Tocar.\" class=\"wp-image-1903\" srcset=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_GIL_ENCONTRO-COM-ALUNOS-1024x683.jpg 1024w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_GIL_ENCONTRO-COM-ALUNOS-300x200.jpg 300w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_GIL_ENCONTRO-COM-ALUNOS-768x512.jpg 768w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_GIL_ENCONTRO-COM-ALUNOS.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1904\" src=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_ZONA-SUL_ALUNOS-E-EDUCADORES-1024x683.jpg\" alt=\"Alunos do projeto tocar na edi\u00e7\u00e3o Santa Terezinha\" class=\"wp-image-1904\" srcset=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_ZONA-SUL_ALUNOS-E-EDUCADORES-1024x683.jpg 1024w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_ZONA-SUL_ALUNOS-E-EDUCADORES-300x200.jpg 300w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_ZONA-SUL_ALUNOS-E-EDUCADORES-768x512.jpg 768w, https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/TOCAR_ZONA-SUL_ALUNOS-E-EDUCADORES.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Sponsors, Partners and Acknowledgements<\/h2>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#eef9fa;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px\"><div class=\"wp-block-group__inner-container\">\n<p>Projeto Tocar was made possible through the contributions of many people. Companies, institutions, artists, educators and individuals who believed in its purpose helped bring music education to children and young people in S\u00e3o Paulo and Itu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sponsors<\/h3>\n\n\n\n<p>Oi, CCR \u2014 through CCR AutoBAn and CCR ViaOeste \u2014, Ihara, Bio Energias and Starrett.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Special Support<\/h3>\n\n\n\n<p>SESI National Council, for supporting the special performance at Tom Jazz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Institutional Partners and Venues<\/h3>\n\n\n\n<p>Municipality of Itu, CRAS Frei Al\u00edpio, GOTI\/Vila Pantanal, Escola Casa da M\u00fasica, Yara Produ\u00e7\u00f5es Art\u00edsticas, Esquinas das Artes, AFATEC, Teatro Santa Cruz, Tom Jazz and Camping Carrion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cultural Contributors and Connections<\/strong><\/h3>\n\n\n\n<p>Jair Rodrigues, patron of the project; conductor Ruri\u00e1 Duprat; the band L\u00edngua de Trapo; and Denise Prado, who established the connection with the band and coordinated the experiences involving Gilberto Gil.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Special Acknowledgements<\/strong><\/h3>\n\n\n\n<p>Our special thanks go to F\u00e1tima Baranda, an Itu resident who discovered Projeto Tocar and helped bring it to the city. We also thank Yara Napoli and the teams at Yara Produ\u00e7\u00f5es Art\u00edsticas and Esquinas das Artes, who welcomed the project\u2019s activities at a decisive moment for the continuation of its classes.<\/p>\n\n\n\n<p>We also extend our recognition to the teachers, monitors, artists, teams, families and institutions who understood the project\u2019s social and cultural importance and helped make this story possible.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key Project Information<\/h2>\n\n\n\n<p><strong>Produced by: \u00c1rvore Cultural<\/strong>: \u00c1rvore Cultural<br><strong>Cultural Coordination:<\/strong> Dirce Abreu<br><strong>Funding Mechanism: Federal Cultural Tax Incentive<\/strong> Federal Cultural Tax Incentive<br><strong>Projects: PRONAC 121063 and PRONAC 133678<\/strong> PRONAC 121063 e PRONAC 133678<br><strong>Editions Completed: 2<\/strong>: 2<br><strong>Locations: S\u00e3o Paulo and Itu<\/strong> S\u00e3o Paulo e Itu<br><strong>Reach:<\/strong> Reach: More than 500 children and young people<br><strong>Featured Performances:<\/strong> Teatro Santa Cruz e Tom Jazz<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/arvorecultural.com.br\/en\/projetos-2026\/\">Explore Other Projects<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/arvorecultural.com.br\/en\/\">Back to Home<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Projeto Tocar Forma\u00e7\u00e3o musical, cidadania e novos horizontes Lei Rouanet | PRONAC 121063 e PRONAC 133678 | S\u00e3o Paulo e Itu. Forma\u00e7\u00e3o musical gratuita que ampliou perspectivas, fortaleceu v\u00ednculos e aproximou jovens de novas experi\u00eancias culturais. O Projeto Tocar nasceu para ampliar o acesso de crian\u00e7as e adolescentes da rede p\u00fablica \u00e0 forma\u00e7\u00e3o musical gratuita,&#8230;<\/p>","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":"","_joinchat":[]},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Conhe\u00e7a o Projeto Tocar, iniciativa de educa\u00e7\u00e3o musical que aproximou crian\u00e7as e jovens da arte por meio de aulas, encontros e apresenta\u00e7\u00f5es em S\u00e3o Paulo.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/arvorecultural.com.br\/en\/projeto-tocar\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ArvoreCultural - Arte, cultura e estrat\u00e9gia que geram valor.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Projeto Tocar | Educa\u00e7\u00e3o musical e transforma\u00e7\u00e3o social\" \/>\n\t\t<meta property=\"og:description\" content=\"Conhe\u00e7a o Projeto Tocar, iniciativa de educa\u00e7\u00e3o musical que aproximou crian\u00e7as e jovens da arte por meio de aulas, encontros e apresenta\u00e7\u00f5es em S\u00e3o Paulo.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/arvorecultural.com.br\/en\/projeto-tocar\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/cropped-logo-arvore-cultural-azul-verde.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/cropped-logo-arvore-cultural-azul-verde.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-08-18T20:32:09+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-09-20T20:48:20+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Projeto Tocar | Educa\u00e7\u00e3o musical e transforma\u00e7\u00e3o social\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Conhe\u00e7a o Projeto Tocar, iniciativa de educa\u00e7\u00e3o musical que aproximou crian\u00e7as e jovens da arte por meio de aulas, encontros e apresenta\u00e7\u00f5es em S\u00e3o Paulo.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/arvorecultural.com.br\/wp-content\/uploads\/2026\/08\/cropped-logo-arvore-cultural-azul-verde.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/arvorecultural.com.br\\\/en\\\/projeto-tocar\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/arvorecultural.com.br\\\/en#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/arvorecultural.com.br\\\/en\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/arvorecultural.com.br\\\/en\\\/projeto-tocar\\\/#listItem\",\"name\":\"Projeto Tocar\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/arvorecultural.com.br\\\/en\\\/projeto-tocar\\\/#listItem\",\"position\":2,\"name\":\"Projeto Tocar\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/arvorecultural.com.br\\\/en#listItem\",\"name\":\"Home\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/arvorecultural.com.br\\\/en\\\/#organization\",\"name\":\"ArvoreCultural \\u00c1rvore Cultural\",\"description\":\"Arte, cultura e estrat\\u00e9gia que geram valor. 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