{"id":2145,"date":"2026-08-20T06:02:06","date_gmt":"2026-08-20T09:02:06","guid":{"rendered":"https:\/\/arvorecultural.com.br\/?page_id=2145"},"modified":"2026-08-29T08:52:47","modified_gmt":"2026-08-29T11:52:47","slug":"producoes-musicais","status":"publish","type":"page","link":"https:\/\/arvorecultural.com.br\/en\/producoes-musicais\/","title":{"rendered":"Music Productions"},"content":{"rendered":"

Music Productions<\/h2>\n\n\n\n

A history of production, management and touring that connected artists, stages, brands and new audiences.<\/em><\/p>\n\n\n\n

Music holds an important place in \u00c1rvore Cultural\u2019s history. Over the years, the company has produced, coordinated and managed performances, concert seasons and artistic projects in theaters, live music venues and other cultural spaces.<\/p>\n\n\n\n

This journey developed through distinct phases: one-off projects such as Presen\u00e7a Musical, alongside ongoing artist management and concert production, particularly during the period when \u00c1rvore Cultural managed Max Viana\u2019s career. In each experience, the company connected artists, teams, venues, businesses and audiences through careful planning, relationship-building and attention to artistic quality.<\/p>\n\n\n\n

Presen\u00e7a Musical \u2014 2010<\/h2>\n\n\n\n

Presen\u00e7a Musical was a one-off event held in 2010 at Teatro Frei Caneca in S\u00e3o Paulo. Managed and produced by \u00c1rvore Cultural, with cultural coordination by Dirce Abreu and artistic direction by Max Viana, the event brought together artists from diverse backgrounds in Brazilian music.<\/p>\n\n\n\n

Funded directly through Bradesco\u2019s marketing budget, the event featured Yaniel Matos, Fl\u00e1vio Venturini, Max de Castro and Simoninha. It demonstrated the ability to bring artistic direction, performers, a theater venue, production and brand investment together in a single cultural event.<\/p>\n\n\n\n

Management and Production:<\/strong> \u00c1rvore Cultural
Cultural Coordination:<\/strong> Dirce Abreu
Artistic Direction:<\/strong> Max Viana
Period:<\/strong> 2010
Location:<\/strong> S\u00e3o Paulo
Venue:<\/strong> Teatro Frei Caneca
Funding:<\/strong> Bradesco \u2014 direct funding from its marketing budget
Featured Artists:<\/strong> Yaniel Matos, Fl\u00e1vio Venturini, Max de Castro and Simoninha<\/p>\n\n\n\n

Gallery \u2014 Presen\u00e7a Musical<\/h2>\n\n\n\n
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\"P\u00fablico<\/figure>\n\n\n\n
\"Max<\/figure>\n\n\n\n
\"Artistas<\/figure>\n\n\n\n
\"Vis\u00e3o<\/figure>\n<\/figure>\n\n\n\n

Music Production and Artist Management<\/h2>\n\n\n\n

At another stage in this journey, Dirce Abreu took on the management of Max Viana\u2019s artistic career. Through this work, \u00c1rvore Cultural went on to produce a range of live music events, bringing together performances, artistic collaborations, cultural venues, teams and audiences. Concerts took place at Caf\u00e9 Paon and other venues in S\u00e3o Paulo, featuring artists who were developing their careers and already gaining recognition on the music scene. These performances created opportunities for exchange, experimentation with repertoire and engagement with new audiences. Artists who took part in various gatherings and productions included Jo\u00e3o Pinheiro, Alexandre Saad, Gilson Esp\u00edndola, Filipe Bueno and Ant\u00f4nio Villeroy, alongside other guests. \u00c1rvore Cultural handled planning, artistic coordination, venue relationships and the delivery of the performances. This period strengthened the company\u2019s experience in career management and ongoing live music production, demonstrating its ability to support artists, build connections and develop opportunities through relationships cultivated over time.<\/p>\n\n\n\n

Gallery \u2014 Music Productions<\/h2>\n\n\n\n
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\"Max<\/figure>\n\n\n\n
\"Max<\/figure>\n\n\n\n
\"Max<\/figure>\n\n\n\n
\"Claudia<\/figure>\n\n\n\n
\"Dirce<\/figure>\n\n\n\n
\"Simoninha,<\/figure>\n<\/figure>\n\n\n\n

Experiences and Achievements<\/h2>\n\n\n\n