Bienal Sonora
From the First Pulse to the Sound of the Future
Cultural Music Platform | Rouanet Law
Bienal Sonora is a cultural platform that connects music, memory, education, and innovation, creating experiences that bring artists, audiences, territories, and different generations together.
Through performances, educational activities, and encounters between different artistic languages, the project explores the history of sound while opening space for new possibilities in creation, listening, and cultural engagement.
Bienal Sonora was created from the desire to broaden the ways we listen and reveal how music moves across eras, territories, cultures, and social transformations.
Its program brings together musical performances, educational experiences, and activities that connect memory with the contemporary world, celebrating artists, repertoires, knowledge, and new forms of creation.
More than a series of concerts, Bienal Sonora is a platform for encounters: a space for audience development, artistic circulation, intergenerational dialogue, and connections between music, culture, cities, and the future.
Concept and creative direction: Árvore Cultural. Concept illustration created with the support of artificial intelligence to represent the journey from the first pulse to the sound of the future.
Bienal Experiences
Concerts and Musical Encounters
Free performances bring together artists, repertoires, and different musical expressions, creating opportunities for listening and shared experiences for diverse audiences.
Education and New Generations
Workshops, educational concerts, and learning activities bring students, artists, and educators together, encouraging new discoveries and expanding access to music.
Memory, Innovation, and the Future
Interactive experiences and intergenerational encounters connect the memory of sound with new technologies, artistic languages, and possibilities for musical creation.
Bienal Sonora in Numbers
42 Performances
A musical program comprising 30 weekday performances and 12 weekend performances.
More Than 30,000 People
An estimated direct audience of 20,000 people, with a total reach of more than 30,000 participants throughout the activities.
Free Admission
Concerts, workshops, educational experiences, and cultural activities offered free of charge, expanding access to music and culture.
Concept and creative direction: Árvore Cultural. Concept visualization created with the support of artificial intelligence to guide future architectural, scenographic, and audience-experience studies. The image does not represent a definitive architectural design.
An Approved Project Open to Partnerships
Rouanet Law
PRONAC 258852 | Artigo 18
The project is authorized to raise funds through Brazil’s federal tax incentive program, allowing companies taxed under the Lucro Real regime to allocate a portion of their income tax to its implementation.
Direct Cultural Investment
Bienal Sonora is also open to direct investment, private funding, and commercial partnerships developed according to each organization’s objectives and strategies.
Brand Activations and Experiences
Partner brands can take part in content, experiences, events, educational initiatives, technology, audience engagement, and other activations integrated into the project’s universe.
A Cultural Platform for Brands and Investors
Culture, Access, and Impact
By participating in Bienal Sonora, companies and investors become associated with an initiative that expands free access to music, celebrates cultural diversity, and promotes education, shared experiences, and exchange between generations.
The project creates opportunities for social and cultural impact through experiences designed to remain in participants’ memories and strengthen connections with different audiences.
Brand, Content, and Engagement
Bienal Sonora’s broad scope enables the development of visibility opportunities, audiovisual content, audience engagement, hospitality, behind-the-scenes access, educational initiatives, and customized experiences.
Each partnership can be developed in dialogue with the organization’s objectives, connecting culture, innovation, institutional positioning, and value creation.
Accessibility and Democratizing Access
Bienal Sonora was conceived to expand encounters between music and different audiences. Its free program helps democratize access to culture and brings together people of different ages, backgrounds, and territories.
The project includes accessibility resources such as Brazilian Sign Language interpretation, audio description, and accessible spaces, as well as educational concerts, workshops, and learning activities that strengthen participation and cultural inclusion.
More than ensuring attendance, the initiative seeks to create the conditions for different audiences to experience, understand, and share everything Bienal Sonora has to offer.
Concept and Creative Partnership
Ney Marques — Concept and Artistic Direction
Musician, producer, and researcher Ney Marques is one of the creators of Bienal Sonora and leads its artistic direction, contributing his experience, career, and knowledge of Brazilian music.
Árvore Cultural — Concept and Cultural Production
Árvore Cultural is one of the creators of Bienal Sonora and is responsible for developing its name and concept as an independent cultural platform.
Under the coordination of Dirce Abreu, Árvore Cultural works on project development, cultural production, strategy, identity, institutional relations, and partnership building.
Project Applicant: Estúdio e Gravadora Flautin 55 Ltda.
Your Brand Can Be Part of Music’s Future
Bienal Sonora invites companies, investors, and partners to help build a cultural platform that connects music, memory, education, innovation, and new experiences.
Together, we can develop a partnership that expands access to culture, builds audience relationships, strengthens brand presence, and creates value for society.