International Performances
Brazilian artists performing internationally, connecting production, partnerships and new audiences.
International performances have played an important role in Árvore Cultural’s history. At different times, the company has brought together artists, managers, local partners and opportunities abroad, helping Brazilian music reach new locations.
These experiences involved planning, negotiation, production, artist support and international partner relations, demonstrating the ability to turn connections into performances and tangible opportunities.
Ed Motta in Paris — 2014
In April 2014, Ed Motta gave two performances in Paris during Sensacional Brasil, an event held at the Jardin d’Acclimatation. The concerts took place on April 12 and 13 as part of a program dedicated to Brazilian culture.
The opportunity began when Amanda, a consultant based in Paris, contacted Árvore Cultural. The company liaised with Valéria, the artist’s manager, and helped coordinate the arrangements for his participation.
Natane represented Árvore Cultural in Paris and accompanied Ed Motta throughout his stay, assisting with local arrangements and artist support. Both performances were contracted and paid in full.
Antônio Villeroy in Miami — Between 2009 and 2011
As part of its international work, Árvore Cultural also helped organize a series of performances by Antônio Villeroy in Miami, during the period when the artist was working on a recording for EMI.
The schedule included three performances: one in South Beach and two at the American Czech-Slovak Cultural Club. The events were organized in partnership with the local Czech-Slovak community, connecting Brazilian music with new audiences and cultural venues.
The experience involved coordination, production and on-site support for the performances, expanding the artist’s international presence and strengthening Árvore Cultural’s track record in creating opportunities abroad.
Results and Experiences
- Delivery of five international performances by Brazilian artists.
- Coordination between artists, managers and local partners.
- Production and support for performance schedules in Paris and Miami.
- In-person artist support throughout the stay in Paris.
- Contracts and full payment for both Ed Motta performances.
- Establishment of a partnership with the Czech-Slovak community in Miami.
- Expansion of Árvore Cultural’s experience in international performances and production.
Key Project Information
Production and Partner Coordination: Árvore Cultural
Cultural Coordination: Dirce Abreu
Periods: between 2009 and 2011; April 2014
Locations: Miami, United States, and Paris, France
Artistas: Antônio Villeroy and Ed Motta
Performances: five international performances
Paris: Sensacional Brasil at the Jardin d’Acclimatation
Miami: South Beach and the American Czech-Slovak Cultural Club
Árvore Cultural’s Representative in Paris: Natane
Liaison in Paris: Amanda Paola, consultora residente em Paris, e Valéria, empresária de Ed Motta
Press Coverage
Antônio Villeroy in Miami — AcheiUSA, 2011
The article covers the performances in South Beach and at the American Czech-Slovak Cultural Club and highlights Árvore Cultural’s role in making them possible.
Ed Motta at Sensacional Brasil in Paris — R7, 2014
Ed Motta in Paris — Portal Eventos, 2014
The article covers the opening of Sensacional Brasil at the Jardin d’Acclimatation, featuring a performance by Ed Motta and activities dedicated to Brazilian culture.