Capão–Congonhas Music Production

Free music education, talent development and new opportunities for children and young people.

The Produção Musical CC — Capão–Congonhas project expanded access to music education through free guitar, singing and percussion lessons. Held at EMEF José Olympio Pereira Filho, in Capão Redondo, São Paulo, the initiative introduced students to group music-making and opportunities to engage with professional musicians.

Proposed by ASPA and carried out through PROMAC, with management by Árvore Cultural and sponsorship from Accor, the project involved 70 students who regularly attended ten months of workshops, from August 2024 to May 2025.

The weekly activities provided opportunities for learning, shared experiences and talent discovery. The program included the Afinando Talentos workshop with Jorginho Neto Septeto, bringing students and teachers together to listen, exchange ideas and engage with music.

On June 14, 2025, 25 students performed at the project’s closing event during the school’s traditional June festival, for an estimated audience of 250 people. The event shared some of what students had learned throughout the workshops with families, teachers and the community.

The experience also opened up new opportunities for further music education. One female student continues to attend the Escola de Música do Auditório Ibirapuera, while another attended the program but is no longer enrolled. A male student also took the entrance exam and continues to seek admission. These individual journeys show how the project encouraged an interest in further musical studies.

Árvore Cultural’s role encompassed cultural coordination, production, implementation monitoring, sponsor relations and support with financial reporting, connecting planning, education and project outcomes.

Results and Experiences

• Regular participation of 70 students over ten months of workshops.
• Free guitar, singing and percussion lessons held at the school.
• The Afinando Talentos workshop with Jorginho Neto Septeto.
• A closing performance by 25 students on June 14, 2025, during the school’s traditional June festival, for an estimated audience of 250 people.
• One female student continues to attend the Escola de Música do Auditório Ibirapuera; another attended the program, and a male student continues to seek admission.
• Financial reporting approved by PROMAC.
• An estimated indirect reach of more than 500 people, including the school community, families and local residents.
• Significant engagement from families and school teachers.
• Improvements in participants’ self-esteem, artistic expression and sense of cultural identity, as reported by the project team.

Key Project Information

Project Applicant: ASPA
Management and Production: Árvore Cultural
Cultural Coordination: Dirce Abreu
Workshop Period: agosto de 2024 a maio de 2025
Closing Event: June 14, 2025 — student performance at the school’s traditional June festival.
Location: Capão Redondo, São Paulo
Venue: EMEF José Olympio Pereira Filho
Reach: Regular participation of 70 students over ten months of workshops
Activities: guitar, singing and percussion lessons, a workshop and performances
Sponsor: Accor
Tax Incentive Mechanism: PROMAC
Project ID: 2023.06.23/03596

Gallery — Capão–Congonhas