Projeto Tocar

Free music education that broadened perspectives, strengthened bonds, and brought young people closer to new cultural experiences.

Projeto Tocar was created to expand young people’s access to free music education, offering opportunities for learning, connection, and development through art. With activities in São Paulo and Itu, the project introduced students to musical instruments, teachers, artists, and cultural experiences that extended beyond the classroom.

Throughout its history, Tocar brought together ongoing music education, performances, special encounters, and moments of recognition. More than teaching music, the project built lasting bonds and showed participants that art can open doors, strengthen self-esteem, and create lifelong memories.

The historical records, the encounter with Gilberto Gil, the performance at Tom Jazz, and Vanessa’s testimonial reveal this deeper impact: a cultural initiative that made a lasting difference in its participants’ lives.

Results and Experiences

• Music education centers in São Paulo and Itu.
• A student performance at Tom Jazz.
• A special encounter with Gilberto Gil.
• A participant’s testimonial about the project’s impact on her life.

A Life Transformed by Music

Vanessa’s experience in Projeto Tocar shows how sustained access to art can strengthen self-esteem, broaden perspectives, and have a lasting influence on a person’s life.

Vanessa — Projeto Tocar Participant

Gallery and Memories

Key Project Information

Produced by: Árvore Cultural
Cultural Coordination: Dirce Abreu
Locations: São Paulo and Itu
Reach: Approximately 500 teenagers aged 12 to 16
Sponsors: Bio Energias, CCR ViaOeste, CCR AutoBAn, and Starrett
Institutional Partner: Itu Municipal Government
Featured Performance: Tom Jazz